Our Inspiring Interview for this week features the fabulous Works of Love Photography by April Marquardt based out of Las Vegas, NV. You can follow more of her gorgeous work by liking her over on Facebook! Please meet April…

A few words from April: Hi! I am April the creator and owner of Works of Love Photography in Las Vegas, Nevada. I specialize in maternity, newborn and child photography, but newborn photography is my passion. I started photographing newborns in the beginning of 2007 and instantly became fascinated with photographing newborns, probably because I recently had my first baby myself. I opened my business several months after that. I was in business for several years in Columbus, Ohio but relocated to Las Vegas, Nevada in late 2010. I took over a year off after being swamped with business in Ohio and becoming pregnant with my third child. I decided to reopen my business in early 2012 after realizing how much I missed photographing babies. I use primarily natural light, but I also use studio lights, especially for maternity images and images with parents. I love doing photography for the creativity that it allows me to express, and to make others happy.
1. If there was one thing you would want us to know about you, what would it be?
I love listening to kids music (not cheesy kids music) but the music on Kids Place Live on Sirius Radio. My husband introduced it to me to listen to in the car with the kids, but I find myself listening to it all the time when I’m in the car by myself too!


2. Share with us your favorite image and why.
My favorite image is actually not a newborn image, but one I took of my middle daughter while visiting family in Michigan. One thing I was tremendously sad about moving to Las Vegas was the fact that there are no fields of flowers here. I was in heaven taking her picture in Michigan because I found the perfect field of flowers (which wasn’t too hard since flowers are everywhere there) in the golden sun of the evening to photograph her.

3. What inspired you to be a photographer?
I hate to say this, but it was my children. I was on an online mommy group where there were several other ladies who enjoyed photography. As soon as I saw the amazing images they could take with an SLR camera, I knew I wanted to do the same. I had no intention of ever going into business, but here I am today 5 years later.


4. How long was the transition from hobbyist to paid professional and how long have you officially been taking paid clients?
It was about eight months. I have officially been in business for the last five years (with one year off taking official clients in the five years). I didn’t really get to the point where I was satisfied with my work until late 2009.


5. What type of session do you look forward to the most (maternity, newborn, child, family, senior, wedding, engagement, etc) and why?
By far I enjoy newborn sessions the most. I love planning them, coming up with new design ideas, seeing one of my ideas come to fruition, and of course snuggling a newborn baby. I am extremely detail-oriented and newborn photography fits my personality perfectly.



6. On average, how many sessions do you have a month?
Three to four. I have a day job as a physician, so I can’t do too many. I used to do more but I was going insane and it was very hard on my family so I cut back.

7. What has been your most memorable session and why?
Probably the newborn session I had with my son. I got to take as long as I wanted and I was at the skill level I wanted to be, and I could try out every idea I had in mind (since of course there was no time limit!)


8. Are you formally taught or self taught? And what has been the best source of information along this journey (workshop, online forums, classroom, mentor, etc)?
I am completely self taught, having never attended a workshop. Online forums did help though. The single biggest help however was through friends who shared my love of photography. It took me years of practice though to get to the level where I wanted my newborn photography to be. I am my own worst critic, and I constantly critique myself and expect myself to be the best that I can be.


9. What has been the biggest source of inspiration in your work?
My children, hands down. I don’t think I would have ever gotten into this business if it hadn’t been for my kids.


10. Nikon or Canon, other? Favorite lens?
Nikon. 50 mm f1.4 for newborns, but I love the bokeh of the 135 f2 when I am doing any type of outdoor session.



RAW since it provides more control.



12. Do you use Lightroom, Photoshop, both or other?
Both.


13. What is one piece of advice you would like to offer a new photographer looking to start their own business?
Really think about it hard. It is a very tough business to go into in this day and age. It is a tremendous amount of work, and unless you budget your time, you can be working at it all the time.


14. What is your favorite and least favorite part of owning your own photography business?
My favorite by far is delivering a completed gallery to a client and being able to see just how happy it makes them. My least favorite part has been starting over in a brand new market. I had an extremely successful business in Columbus, Ohio, but I moved across the country to Las Vegas, Nevada. Not only was it a change in climate and landscape that I had to deal with, but starting over without a client base that I had built over the years is not fun at all. I constantly get inquiries for people wanting an inexpensive disk, and these people fail to appreciate the difference in quality between me and someone less experienced and don’t understand why I charge what I do.


15. Who is the most inspirational photographer in your life?
Probably Anne Geddes. She has been the most inspirational newborn photographer I have ever “known”. Of course the many talented newborn photographers such as Baby as Art, Kelley Ryden/Tracey Raver, Mindy Harris, Andrea Joki (who I was thrilled to meet when she took my family portraits), and Kristen Cook to name a few. There really is a lot of talent out there, and I am amazed all the time about the new talent coming out!


16. Do you see yourself as a photographer many years down the road?
I hope so, but I often wonder as my children get older if I will still like photographing young babies. I’d like to think so!

17. And finally, please briefly describe your photography style for our readers.
Timeless, classic, and organic. You won’t see me use a giant flowered headband in my images, and my favorite color is cream. I want my images to be in style now and 20 years from now!


A few fun questions:
1. what is your favorite food? I love tuna and avocado sushi made fresh from Kroger!
2. what is your favorite beverage? Water is the only thing I ever drink as I pretty much hate everything else!
3. your favorite item of clothing? My robe. I love getting into it at the end of a long day.
4. your go to pair of shoes? My Ugg sandals.
5. what is one word you catch yourself saying too often? “No”. To my kids usually!